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Management Report

Performance by Subgroup and Segment

Corporate structure

Bayer AG, headquartered in Leverkusen, Germany, is the strategic management holding ­company for the Bayer Group. Business activities are conducted by the HealthCare, CropScience and MaterialScience subgroups, supported by the service companies Bayer Business Services, Bayer Technology Services and Currenta.
We have implemented a number of organizational changes that affect our segment reporting ­effective January 1, 2009 as described below. The prior-year figures have been restated accordingly.
We are now reporting MaterialScience as a single segment. The integration of the thermoplastic polyurethanes businesses into the Polyurethanes and the Coatings, Adhesives, Specialties business units completes an important phase in the reorganization of the MaterialScience portfolio. The Thermoplastic Polyurethanes (TPU) business unit has been dissolved. The TPU granules business has been integrated into the Polyurethanes business unit, while the TPU films activities now form part of the Coatings, Adhesives, Specialties business unit (Functional Films). In addition, due to organizational changes, we are now reporting the non-core businesses previously ­reported as “Other Systems” under Industrial Operations.
We have also made organizational changes in the HealthCare subgroup. Our dermatology ­business (Intendis) is no longer part of the Pharmaceuticals segment, but has been integrated into the Consumer Care Division within the Consumer Health segment. The Diabetes Care ­Division has been combined with our medical equipment business Medrad – which previously formed part of the Diagnostic Imaging business unit in the Pharmaceuticals segment – to create the Medical Care Division. In the Pharmaceuticals segment we now conduct our business in the ­General Medicine (formerly Primary Care and Cardiology), Specialty Medicine (formerly ­Specialized Therapeutics, Oncology and Hematology), Women’s Healthcare and Diagnostic Imaging business units.
The commentaries in this report relate exclusively to continuing operations, except where specific reference is made to discontinued operations or to a total value.
Sales by Segment, 1st Quarter 2009
Key Data by Subgroup and Segment
 
Sales
EBIT
before special items*
EBITDA
before special items*
EBITDA margin
before special items*
 1st
Quarter
2008
1st
Quarter
2009
1st
Quarter
2008
1st
Quarter
2009
1st
Quarter
2008
1st
Quarter
2009
1st
Quarter
2008
1st
Quarter
2009
 € million€ million€ million€ million€ million€ million%%
HealthCare3,7313,8436636931,0501,06128.127.6
Pharmaceuticals2,4692,58742952376082730.832.0
Consumer Health1,2621,25623417029023423.018.6
CropScience1,9782,12057861771373736.034.8
Crop Protection1,6221,73449350660761137.435.2
Environmental
Science, BioScience

356

386

85

111

106

126

29.8

32.6
MaterialScience2,5121,636281(263)407(116)16,2(7.1)
Reconciliation315296(25)(30)15134.84.4
Continuing
operations

8,536

7,895

1,497

1,017

2,185

1,695

25.6

21.5

2008 figures restated

* for definition see chapter “Calculation of EBIT(DA) Before Special Items,” 

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