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Management Report
Management Report

Bayer HealthCare


Key Data – HealthCare
1st Quarter
2008
1st Quarter
2009

Change
 € million€ million%
Sales3,731 3,843 +3.0
Pharmaceuticals2,469 2,587 +4.8
Consumer Health1,2621,256-0.5
Sales by Region   
Europe1,626 1,572 -3.3
North America1,045 1,104 +5.6
Asia/Pacific526 635 +20.7
Latin America/Africa/Middle East534 532 - 0.4
EBITDA*970 1,043 +7.5
Special items(80) (18)  
EBITDA before special items*1,050 1,061 +1.0
EBITDA margin before special items*28.1%27.6% 
EBIT*563 675 +19.9
Special items(100) (18)  
EBIT before special items*663 693 +4.5
Gross cash flow**737 745 +1.1
Net cash flow**577 699 +21.1

2008 figures restated

* for definition see "Calculation of EBIT(DA) Before Special Items"
** for definition see "Liquidity and Capital Resources"

Sales in the HealthCare subgroup in the first quarter of 2009 came in 3.0% above the strong prior-year quarter, at €3,843 million (Q1 2008: €3,731 million). Adjusted for portfolio and currency effects, business remained at the previous year’s level (+0.3%). While there was a gratifying overall 2.5% increase in Pharmaceuticals sales, our Consumer Health business shrank by 4.1%, mainly due to inventory reductions by customers.
HealthCare slightly increased EBITDA before special items to €1,061 million (+1.0%). There was a pleasing improvement in earnings in the Pharmaceuticals segment, while Consumer Health recorded a decline. EBIT before special items advanced by 4.5% to €693 million (Q1 2008: €663 million). Special items totaled minus €18 million (Q1 2008: minus €100 million). EBIT grew by a substantial 19.9% to €675 million (2007: €563 million).

Pharmaceuticals


Key Data – Pharmaceuticals
1st Quarter
2008
1st Quarter
2009

Change
 € million€ million%
Sales2,469 2,587 +4.8
General Medicine798 831 +4.1
Specialty Medicine762 814 +6.8
Women’s Healthcare696 722 +3.7
Diagnostic Imaging213 220 +3.3
Sales by Region   
Europe1,088 1,035 -4.9
North America645 703 +9.0
Asia/Pacific415 510 +22.9
Latin America/Africa/Middle East321 339 +5.6
EBITDA*681 809 +18.8
Special items(79) (18)  
EBITDA before special items*760 827 +8.8
EBITDA margin before special items*30.8%32.0% 
EBIT*330 505 +53.0
Special items(99) (18)  
EBIT before special items*429 523 +21.9
Gross cash flow**518 565 +9.1
Net cash flow**397 512 +29.0

2008 figures restated

* for definition see "Calculation of EBIT(DA) Before Special Items"
** for definition see "Liquidity and Capital Resources"

Sales of our Pharmaceuticals segment climbed by 4.8% in the first quarter of 2009, to €2,587 million (Q1 2008: €2,469 million). Adjusted for currency and portfolio effects, business expanded by 2.5%.
Best-Selling Pharmaceuticals Products1st Quarter
2008
1st Quarter
2009
ChangeCurrency-
adjusted
change
 € million€ million%%
YAZ®/Yasmin®/Yasminelle®
(Women’s Healthcare)
297 319 +7.4+4.6
Betaferon®/Betaseron®
(Specialty Medicine)
274 301 +9.9+7.4
Kogenate® (Specialty Medicine)233 249 +6.9+3.2
Adalat® (General Medicine)150 156 +4.0-3.1
Nexavar® (Specialty Medicine)101 137 +35.6+28.6
Avalox®/Avelox® (General Medicine)143 129 -9.8-14.0
Mirena® (Women’s Healthcare)112 125 +11.6+6.9
Levitra® (General Medicine)82 83 +1.2-3.2
Glucobay® (General Medicine)80 82 +2.5-8.1
Cipro®/Ciprobay® (General Medicine)81 80 -1.2-4.1
Aspirin Cardio® (General Medicine)64 73 +14.1+9.8
Ultravist® (Diagnostic Imaging)68 62 -8.8-6.2
Magnevist® (Diagnostic Imaging)60 56 -6.7-14.9
Iopamiron® (Diagnostic Imaging)43 46 +7.0-13.1
Kinzal®/Pritor® (General Medicine)34 37 +8.8+9.2
Total1,822 1,935 +6.2+1.7
Proportion of Pharmaceuticals sales74%75%  
Sales of the General Medicine business unit expanded by +4.1% to €831 million (Q1 2008: €798 million). On a currency-adjusted (Fx adj.) basis, business thus held steady year on year (-0.4%). Sales of Aspirin Cardio® expanded again (Fx adj. +9.8%), as did business with Kinzal® / Pritor® (Fx adj. +9.2%). By contrast, sales of Avalox®/Avelox® were down by 14.0% (Fx adj.) due to a weak flu season in the United States. Business with Cipro®/Ciprobay® (Fx adj. -4.1%) benefited from a U.S. government contract concluded in 2008.
The Specialty Medicine business unit saw sales grow by 6.8% to €814 million (Q1 2008: €762 million). On a currency- and portfolio-adjusted basis, business expanded by 6.0%. Sales of our cancer drug Nexavar® developed well (Fx adj. +28.6%). The multiple sclerosis treatment Betaferon®/Betaseron® (Fx adj. +7.4%) and the blood-clotting drug Kogenate® (Fx adj. +3.2%) also contributed to the increase in sales. We concluded strategic agreements with the U.S. company Genzyme Corp. for our products Campath®/MabCampath®, Leukine® and Fludara®, which posted total sales of €48 million in the first quarter of 2009. Under the agreements we will transfer these products to Genzyme in return for royalties and milestone payments. We will maintain our development alliance with Genzyme for the active substance alemtuzumab for the treatment of multiple sclerosis.
Sales of our Women’s Healthcare business unit climbed by 3.7% in the first quarter of 2009 to €722 million (Q1 2008: €696 million). The currency-adjusted increase was 3.5%. Sales of our hormone-releasing intrauterine device Mirena® advanced by 6.9% on a currency-adjusted basis. Business with our YAZ®/Yasmin®/Yasminelle® line of oral contraceptives expanded by a further 4.6% (Fx adj.), mainly as a result of the positive sales trend for YAZ® in the United States and Europe.
Sales of our Diagnostic Imaging business unit moved forward by 3.3% percent in the first quarter of 2009 to €220 million (Q1 2008: €213 million). On a currency-adjusted basis, business fell by 2.5%. The continuing decline in sales of Magnevist® (Fx adj. -14.9%) was offset by increasing business with Gadovist® (Fx adj. +44.9%). Sales of Iopamiron® receded by 13.1% (Fx adj.), mainly as a result of government-mandated price reductions in Japan. Business with Ultravist® was down by 6.2% (Fx adj.) due mainly to lower sales in the Asia/Pacific region.
EBITDA before special items of the Pharmaceuticals segment rose by 8.8 % in the first quarter of 2009 to €827 million (Q1 2008: €760 million). This increase was due to the generally positive business trend, lower manufacturing costs and synergies from the integration of Schering AG, Berlin, Germany. On the other hand, earnings were diminished by higher marketing costs and research and development expenses. EBIT before special items advanced by 21.9% to €523 million (Q1 2008: €429 million). Special items of minus €18 million (Q1 2008: minus €99 million) resulted from the integration of Schering. EBIT climbed by a substantial €175 million to €505 million (Q1 2008: €330 million).

Consumer Health


Key Data – Consumer Health
1st Quarter
2008
1st Quarter
2009

Change
 € million€ million%
Sales1,2621,256-0.5
Consumer Care715704-1.5
Medical Care312324+3.8
Animal Health235228-3.0
Sales by Region   
Europe538537-0.2
North America400401+0.3
Asia/Pacific111125+12.6
Latin America/Africa/Middle East213193-9.4
EBITDA*289234-19.0
Special items(1)0 
EBITDA before special items*290234-19.3
EBITDA margin before special items*23.0%18.6% 
EBIT*233170-27.0
Special items(1)0 
EBIT before special items*234170-27.4
Gross cash flow**219180-17.8
Net cash flow**180187+3.9

2008 figures restated

* for definition see "Calculation of EBIT(DA) Before Special Items"
** for definition see "Liquidity and Capital Resources"

Sales of our Consumer Health segment, at €1,256 million, were roughly level with the prior year (-0.5%). After adjustment for currency and portfolio effects, business declined by 4.1%. This was partly due to lower consumer spending in the wake of the economic crisis and inventory reductions by customers, particularly in North America, where sales receded by a currency-adjusted 10.9%.
Best-Selling Consumer Health Products1st Quarter
2008
1st Quarter
2009
ChangeCurrency-
adjusted
change
 € million€ million%%
Contour® (Medical Care)128 124 -3.1-4.6
Aspirin®* (Consumer Care)114 96 -15.8-16.2
Advantage® product line (Animal Health)77 78 +1.3-3.1
Bepanthen®/Bepanthol® (Consumer Care)46 48 +4.3+8.3
Aleve®/naproxen (Consumer Care)48 43 -10.4-17.9
Canesten® (Consumer Care)47 43 -8.5-3.1
Baytril® (Animal Health)38 35 -7.9-11.7
One-A-Day® (Consumer Care)30 31 +3.3-6.1
Supradyn® (Consumer Care)35 31 -11.4-9.9
Breeze® (Medical Care) 34 30 -11.8-16.5
Total597 559 -6.4-8.1
Proportion of Consumer Health sales47%45%  
* total Aspirin® Q1 sales = €169 million (Q1 2008: €178 million), including Aspirin Cardio®, which is reflected in sales of the Pharmaceuticals segment
In the Consumer Care Division, sales moved back by 1.5% to €704 million (Q1 2008: €715 million). Business was down by 3.7% on a currency- and portfolio-adjusted basis. Our OTC business was impacted by the difficult economic environment; sales of Aleve® / naproxen (Fx adj. -17.9%), Aspirin® (Fx adj. -16.2%) and Supradyn® (Fx adj. -9.9%) fell particularly sharply. By contrast, sales of Bepanthen®/Bepanthol® (Fx adj. +8.3%) increased, due particularly to a strong business trend in France. Sales in our dermatology business (Intendis) improved to €64 million (Fx adj. +5.1%).
Our Medical Care Division raised sales by 3.8% in the first quarter to €324 million (Q1 2008: €312 million). After adjusting for currency and portfolio effects, business declined by 5.0%. The economic weakness and the resulting decline in consumer demand in the United States negatively impacted sales of our blood glucose measurement systems. Our medical equipment business (Medrad), however, expanded by 26.4% due to the inclusion of Possis Medical, Inc., United States, which we acquired in 2008 (Fx & portfolio adj. -0.2%).
In the Animal Health Division, business shrank by 3.0% to €228 million (Q1 2008: €235 million). Sales were down by 3.9% on a currency-adjusted basis. The reduction of inventories by distributors in the United States diminished sales of our Advantage® line of flea and tick control products (Fx adj. -3.1%).
EBITDA before special items of the Consumer Health segment came in significantly below the prior-year period, at €234 million (-19.3%). The main reason for these lower earnings, apart from the drop in business, was higher marketing expenses associated with the expansion of our activities in emerging markets. Earnings were also diminished by adverse effects of currency changes on the cost of goods sold. EBIT before special items fell by 27.4% to €170 million. EBIT declined to €170 million (-27.0%).
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